Flashkey, for which we have built the brand identity, is a digital solution aimed at customers and companies, allowing them to store data in a secure and confidential way.
As first step of the project, we have analyzed the Italian GDPR field in order to identify the needs, opinions and feelings of the two targets audience: B2C of users and B2B of DPOs and marketing managers.
Then the attention has been focused to other companies, in order to identify comparable companies able to offer similar services on the market. The results have led us to develop a complete and functional SWOT Analysis.
This teamwork allowed us to develop the naming, brand personality, unique selling proposition and brand positioning statement of Flashkey. The definition of these elements paved the way for the brand visual identity, especially for the logo creation. Finally, we have elaborated a unique communication strategy, suitable for the data storage field.
This work has contributed to the success of an innovative product for the GDPR market, based on Blockchain technology.