In the hospitality sector, every detail is a thread that helps weave memorable experiences for guests. Napolillo Industry, with decades of experience, offers laundry and linen rental services for restaurants and accommodation facilities, including the most prestigious five-star hotels in the Capital.
Our collaboration with Napolillo began with a digital revamp: we redefined the online image through the redevelopment of the website while launching multichannel advertising campaigns and social media management on Meta, LinkedIn, and Google. Using tools like SEO audits and interviews, we identified the target audiences and optimized communication levers to compose an effective editorial strategy.
Digital weaving
The first step in outlining an effective strategy to improve Napolillo Industry’s online presence was the analysis of the digital context and the target audience, examining preferences, requests, needs, and behaviors.
Using a combination of specialized analysis tools, we developed a clear picture of the digital presence and potential areas for improvement. This analysis also highlighted Napolillo’s strengths compared to the sector, such as environmental awareness and the comprehensiveness of the service offered.
Sorting and selection
Every piece of data collected was analyzed and transformed into actionable information. By conducting SEO audits, benchmarking analyses, and stakeholder interviews, we were able to identify Napolillo Industry’s growth opportunities. All information was filtered and evaluated to clearly outline challenges and opportunities. This allowed us to identify the right communication levers to enhance brand visibility and build a solid and targeted strategy.
Program launch
Once the data collection and analysis cycle was complete, we developed a comprehensive and targeted strategy. Specifically, we crafted a coherent editorial plan tailored to the reference audiences, aimed at producing content capable of attracting attention and meeting audience needs. The multichannel advertising strategy was designed to maximize visibility using platforms like LinkedIn Ads and Google Ads, while optimizing the available budget. Strategic planning enabled clear and consistent communication across all digital channels, creating a distinctive and solid presence for Napolillo Industry.
A 360° advertising cycle
The advertising service for Napolillo Industry has been like a tailor-made cycle: designed to meet market demands and the ideal customer’s needs. Thanks to in-depth sector analysis, we identified the target audience and created advertising campaigns that immediately stood out for their effectiveness in communicating Napolillo Industry’s unique values.
Google Ads freshness
The data enrichment work streamlined the process from the start. Already in the first month, the Google Ads campaigns exceeded expectations, generating leads despite the advertising goal being brand awareness. A premium service, with which we achieved 288 quote requests (+243%), and a conversion rate of 5.24% (+518%), and a cost per lead of €26 (-79%) in just one year. The freshness of the results positioned Napolillo Industry among the most efficient in the sector, ensuring a CPL reduced by 54% compared to the market average of €57.
LinkedIn Ads regeneration
Through the LinkedIn platform, we enhanced Napolillo Industry’s B2B presence. This channel allowed us to create a dedicated strategic line through which we reached 74,268 impressions, gained 122 new followers (+92%), and generated over 1,000 interactions, regularly attracting the attention of decision-makers through distinctive communication.